Our films should reinforce SUSONITY’s technical authority and industry leadership by showing our specialists, laboratory capabilities and the applications our materials help enable. The aim is to attract potential customers and remind existing customers of the expertise behind our products.
Cosmetics / Industrial / CoatingsPlan interviews, laboratory footage and application scenes as reusable material for standalone clips and combined films. Shape each edit around its audience and purpose, with new content added over time.
This extends the value of the initial production and can reduce repeat filming.
Captioned, sound-off loops attract attention; focused clips support conversations at the stand.
Expert and application films help teams explain our contribution, discuss needs and follow up.
Introduce topics, demonstrate laboratory activities and support technical discussion before, during and after an event.
Segment films and technical stories help visitors explore our capabilities and take the next step towards an enquiry.
Short, captioned insights introduce one expert perspective, process or application at a time.
Video excerpts, expert clips and stills support online magazine articles, interviews, newsletters and agreed sponsored features.
Specialist voices establish authority. Laboratory footage demonstrates capability. Application stories make the possibilities relevant to customers. Each layer can stand alone or combine with the others.
Make our knowledge visible through the people who can explain it.
Use expert interviews to address customer challenges, explain material choices and share application insight. Give audiences concrete reasons to recognise SUSONITY’s technical authority.
Show the people, processes and working detail behind our technical story.
Film colleagues carrying out relevant laboratory activities. This gives customers a view of the practical work behind our materials and the capabilities available to support their projects.
Connect our materials with products, design intentions and everyday use.
Use expressive beauty imagery to attract attention and show creative possibilities. Connect the visual result with relevant formulation expertise so the story explains SUSONITY’s contribution.
The balance changes with the purpose: an exhibition loop may lead with applications, while a customer film or workshop can give more space to expert explanation and laboratory detail.
Images illustrate the proposed visual direction. People, laboratory settings and applications shown are concepts, not verified SUSONITY footage or product claims.
Each segment has its own audience, atmosphere and story—drawing on the same three content layers.
Concept imagery illustrates the proposed treatments—not verified SUSONITY facilities, employees or confirmed product applications.
Film our people and capabilities at our own facilities wherever possible, create the application stories, then shape the material into videos for different audiences and channels.
Proposed approach · locations and editing partner subject to agreement.
Work with the segment colleagues to identify the right specialists, interview topics, laboratory activities and application stories. Agree the intended outputs before filming so we capture material that can support several edits.
Our preferred option is to create a controlled interview setup in a suitable room at Hoechst or Gernsheim, close to our laboratory facilities. If a suitable room is not available, we would rent a studio in Frankfurt or the surrounding area.
Room selection should allow quiet recording, controlled lighting and enough space for the filming equipment.
Capture laboratory footage at both Gernsheim and Hoechst, showing selected people, equipment, processes and working details. Plan the shots with the site and technical teams, and film only content cleared for public communication.
Develop the Cosmetics, Industrial and Coatings scenes through a suitable combination of selected filming, CGI, existing 3D assets and AI-assisted concept development. Confirm the relevant material contributions with the segment specialists.
The proposed editing partner is Ian’s editor, based in Mexico. Working from a shared brief and organised source material, we would create multiple videos for trade shows, the website, social channels and customer presentations.
Each edit would have its own emphasis, length, captions and format, shaped around where and how it will be viewed.
Keep the interview recordings, laboratory footage, application assets and editable project files organised as a reusable library. This would allow us to revisit individual topics and create further edits as needs develop.
Trade-show loops / Website films / Social edits / Customer presentation videos
One coordinated production. Multiple purposeful edits.
Material we can build on.
